We’ve all heard that ‘A picture is worth a thousand words.’
I’m not sure I could come up with a 1000 different words every time. But, I think the point is that images allow each of us to make our own connection. We can each pull 1000 words to describe what we see and probably how we feel when we see it.
We attach our own emotions.
And attaching our emotions is the key. This is how the majority of us process information to make decisions.
Think about the last major purchase you made.
What was it?
Did you do research? Did you head to the web to investigate?
Did you rush to the store to touch it, feel it, try it out?
Did you proceed with caution?
Or was it an impulse buy?
Regardless of your process, no doubt you encountered images of the product along the way.
On the company website.
In a magazine.
On an email blast.
In a brochure.
On the packaging.
Did these images make an impact on why you made your decision?